About.
Curated Collective was founded by Michelle Evatt & Heidi Fielding, offering an advisory and curated design on demand service for brands, manufacturers and start-ups, looking to out-source part or all of their design function. With over 20 years’ experience as creative leads for top UK brands like Ted Baker, New Look, M&S and Oasis, they recognised traditional ways of working can be inefficient and dated, and so launched Curated Collective to deliver a more flexible, agile, creative design solution, fit for the future. How? By stripping away anything that gets in the way of great design. They combine their force of experience and expertise with the power of a collective; a flexible network of best-in-class talent to curate to your specific brief for a seamless process that delivers the best design output for your business. With proven reputations they pride themselves in having a distinct approach that is always inspirational yet commercial, using a range of unique sources, points of view and inspiring reference material.
“Making brilliant design accessible to any brand no matter the size.”
“Every business is unique and setting your product aesthetic and visual identity apart from your competition is key to a successful brand of the future.”
How we work.
Always bespoke
Big briefs. Small projects. Whatever the brand aesthetic and sector. Our unique and flexible approach can put together the perfect team to deliver for you. Every brief we handle is curated by us, but our unique set up allows us to utilise the unique skills of our wider team. Forming a collective has given us the platform to use the very best of our combined networks to create a virtual team of any size and discipline, depending on the project scope. We combine British based female talent with strong global contacts.
Fast and flexible
We work flexibly with our collective both face to face and remotely, whatever’s best, meaning the talent we use is far reaching and not restricted by location. This allows us to work at pace, flexibly, and efficiently with an agile team, in way that works for us but also for them.
Drawing on greater talent
As well as our design talent, we partner with a wider collective of print studios and vintage vendors in order to support and enrich the work we do.
Find out more about how we work
“Creative thinking and original design now more than ever is key to the success of any business with product at its heart.”
Our customers.
Different sectors have their own unique demands. With our design industry knowhow and experience, we can tailor solutions that meet your business challenges head on.
Established Brands
We work with brands of all sizes - from small, independently owned labels through to large, well established retailers. Our design on demand model is like an extension of your team, allowing you to flex as needed but providing a consistency of design, we will understand you, without the commitment. We can creatively input into the design process with targeted concepts and curated inspiration to resonate with your brand and customers. Use us to reposition your brand, add product refresh, range extension or plug gaps in your team with design support from our collective, getting the experienced creative input from the founders at every stage.
Manufacturers
We work with manufacturers working with established brands and with those looking to attract new business within certain brands, markets or categories. With our insider insight, we can develop sample ranges targeted at specific brands or customers. From tailored design packs to customer ready collections and showrooms.
Startups
We work with entrepreneurs right in the infancy of their business as well as those ready to upscale. That can mean creating a brand from scratch or refining it. Evolving your visual identity and developing your product handwriting. We can upweight your team, design new ranges and give you access to our hand picked collective of talent and design resource alongside our expert input.
Quick chat.
We’re motivated to work with new exciting businesses and are always ready to talk about how we can support or transform your brand. Even when you just want to pick our brains with a few ideas.
heidi@curated-collective.co.uk
michelle@curated-collective.co.uk